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*Special Program* How to Build a Strong Individual Giving Program from Annual Fund to Major Gifts

Wednesday, November 08, 2017 9:30 am - 11:30 am  ET
In-person | Washington, DC

According to Giving USA, individual donors comprise 75% of all philanthropy each and every year. Yet so many smaller to mid-size nonprofit organizations base the majority of their annual revenue coming on foundations and corporations. Join Barbara O’Reilly, Principal, Windmill Hill Consulting, LLC, as she leads this session where you will learn how to build an individual giving program that attracts, inspires, and retains donors of all levels from Annual Fund supporters to Mid-Level donors and ultimately Major Gifts investors. We will explore how to build a multi-channel individual donor engagement plan, what tools you can use to build and qualify your donor pipeline through prospect research and rating giving potential, and the roles your Board can play in promoting sustained individual giving—and not just by asking for money!

About the Presenter:

Barbara O’Reilly, CFRE

Principal, Windmill Hill Consulting, LLC

Barbara O’Reilly has twenty-five years of fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross. She has developed successful relationships between donors and non-profits through annual funds, capital campaigns, major gifts from high net-worth individuals and corporations, direct mail, and stewardship. Immediately before becoming a consultant, she served as Director of Development at the National Trust for Historic Preservation where she oversaw a Major Gifts team during their $165 million campaign.

She received her BA in English from Barnard College/Columbia University and her ALM in Celtic Studies from Harvard University. Barbara became a Certified Fundraising Executive (CFRE) in 2015. Barbara believes in doing her part to create a strong nonprofit and philanthropic sector through various volunteer roles:

  • Member of the Board of Directors of the Association of Fundraising Professionals (AFP) DC Chapter serving as Vice President of Education
  • Member of the Advisory Panel for Rogare, the University of Plymouth Hartsook Centre for Sustainable Philanthropy’s fundraising think tank in the U.K.
  • Partner in Advancement of the Center for Nonprofit Advancement in Washington DC
  • Member of the Association Foundation Group (AFG), Association of Philanthropic Counsel (APC), and the Council for the Advancement and Support of Education (CASE)
  • Faculty member of the Catalogue for Philanthropy’s Learning Commons and frequent presenter at the Foundation Center and the Center for Nonprofit Advancement both in Washington DC.

Windmill Hill Consulting’s mission is building nonprofit excellence through effective fundraising. The firm’s expertise includes planning and directing capital campaigns, identifying and advising on how to create major gift relationships with high net-worth individuals and corporate and foundation donors, developing annual fundraising plans and growing annual funds through direct mail and stewardship, training and coaching staff, executive leadership, boards, and other fundraising volunteers.

Space is limited and on a first-come, first-served basis. 


1627 K Street NW, Third Floor
Washington, DC 20006-1708

Training Event Calendar

Register online below or by calling 

(202) 331-1400.  

We periodically offer sign-language interpreted classes. To be notified as to when these classes will be available, please email

Due to our space limitations, please let us know 48 hours in advance if you need to cancel.